Our aim, by providing an alcohol-free range, is to help people make more informed choices and to offer high quality, alcohol-free drinks with an adult taste as a clear alternative to our alcoholic drinks. When we say, alcohol-free, we mean drinks with an alcohol content of between 0.0 and 0.5 per cent.
The alcohol-free range includes everything from alcohol-free beer to a variety of unfermented drinks that are excellent alternatives to red or white wine.
Sales of alcohol-free products have continued to increase for several years now. This year with an increase of 9.6 per cent.
The increase is due to the continued strength of society’s health trend, coupled with the fact that many people see alcohol-free alternatives as important and the constant improvement in the range, which now includes approximately 48 alcohol-free products.
We have made it easier for the customer to find alcohol-free products in our stores and We recommend nothing but 0.0 per cent alternatives for pregnant women. The alcoholfree range is a priority area for Systembolaget and we are constantly reviewing it to ensure we can offer our customers a world-class alcohol-free range.